Facebook, social network sites (SNS) and web-identity related issues

More than ten years ago, when I first discovered Internet, I had no idea about how big and widespread it was going to become ! But ever since my first steps, I noticed that, as Internet grew bigger in popularity and access, more and more issues (technical, ethical, economical, political, law-oriented, …) were brought out.

Similarily, when social network sites (SNS) first appeared (in the West), there were no real issues raised at any national level at first (as far as I’m aware of), especially because they were not yet used worlwide equally (Myspace was mostly used by US youngsters, while Facebook was first restricted to Harvard students and then to US students only, for example). Now that they’ve become a part of everyday life for many people (mostly young) around the world, several issues are regularly raised in the media, mostly regarding “security” issues (privacy, personal data, …).

It seems that the media try to have us see social network sites as real threats for our lives. When the media investigated how some people got fired or got into troubles at work because of things posted on social networks, some people started to freak out. Should they stop all kind of networking activity and keep an eye on what’s being posted about them on Internet ? Well, kind of… but no need to have a too dramatic reaction !

With some basic knowledge and common sense, everyone can use social network sites without too many risks. People mainly need to be aware of how these things work and what kind of impacts a good or bad use of these tools can have on their lives. But that’s just what social networks sites are : tools. Nothing more, nothing less. And, as for any tool, people need to learn how to use them properly if they don’t want to harm themselves or others, right ?

What are social network sites ?

Social network sites are websites aimed at enabling you to share all kind of things (information, personal data, pictures, music, tastes, videos, articles, …) with either everyone (anyone using Internet could access these information) or a selected number of contacts (eg your close friends only) if you set up your privacy settings appropriately.

The most famous “general” SNS are Myspace and Facebook in the West (both from the USA), and Mixi, Cyworld and QQ in the East (even though Facebook is also gaining popularity there).

You can suscribe with any e-mail address on most of these networks, except for those like Cyworld, that control every account’s identity through the National number for Korean citizens, of passport control or similar data for non-Korean people. This way, if there are legal issues, the Korean authorities know who is involved.

There are also thematic SNS, such as Viadeo (France mostly) and LinkedIn for professional social network sites, Flickr for photos, and so on.

What are some issues that it raises in terms of personal data, employment, … ?

The main issue raised by these tools is the respect of the users’ privacy, and security of personal data. Actually, the social network that is blamed the most about these issues is the extra-popular Facebook.

Originally designed by students to be only a true “face-book” (like the paper Yearbook used in US High schools and Universities), only available to students in US Universities (and only Harvard at first), its success had it conquer the world and it became available to everyone – not only students.

Facebook is mostly blamed for the evolution of its privacy policy (interesting overlook here) : it seems like the company just wants to take advantage of its popularity, and to have the right to use ANYTHING its users post on it (that is pictures, videos, personal data, …) in order to make money. And the changes in the privacy settings are usually not really well-advertised, so most users aren’t really aware of how Facebook can actually use their data. As always in such cases, only the cautious users, who keep an eye on how the system works, really know how it works and what to do to protect their privacy and their data, but the main crowd, who mostly uses it for fun (especially pre-teens, teenagers and young people), isn’t aware of all these issues and doesn’t always use it carefully.

Apart from this issue, especially related to Facebook, the general use of any social network site raises some concerns about web-identity. People aren’t aware of the basic acknowledgement that “assume that anything you put on Internet could be found by anyone”, or “don’t put on Internet something you wouldn’t like to see exposed to everyone (like in a magazine)“. So, people tend to post things that could be embarassing for them or their friends, or that could be seen as libellous, or that reveal strategic information, and so on … and that can lead to troubles. No wonder companies tend to look for information about their applicants on Internet as part of the recruitment process, in order to get an overview of their personality for example !

And some employees got into trouble with their employers regarding data posted on Internet : anything you post could have an impact on your company. Every employee is some kind of ambassador for its company (when they put this kind of information online). Posting your opinion on Internet has much more legal implications than just sharing it with your friends, but, from what I observe, many people aren’t aware of that.

People’s reaction to these pieces of news was something like “That’s shocking !” ….. but what REALLY is shocking is that people aren’t aware of the fact that Internet is a PUBLIC space, not their friends’ private circle… The troubles led by an unwise use of social network sites mostly shows that everyone needs to be educated about the use of Internet and its tools.

Plus, social network sites can now be seen as tools for everyone to build up his/her own web-identity, by choosing what they want to show about them. This is sometimes referred to as “personal branding”. Individuals and companies try to control what appears about them on Internet (especially in Google results). This led to the creation of digital companies specialized in erasing inconvenient data about their clients (individuals and companies) from Internet. Data found on SNS are fully part of this process. That means that, if someone uses all these tools very wisely, he/she can make himself/herself look like someone “clean” and talented in his/her field … and the opposite if he/she doesn’t know how to use these tools wisely ! And this can have a tremendous impact when you try to make a good first impression to someone … who, unlike before, can already have some idea about who you are from the information he/she gathered from Internet.

A threat or an opportunity ?

So, are social network sites a threat or an opportunity ? Social networks aren’t new, since human people aren’t made to live alone, but with SNS, they took a wide turn, as we are now talking about social networks linking at a world scale !

It seems pretty clear that they can be a great opportunity, as long as they are used wisely. Social network sites, and not only professional ones, enable people to have a better view of their overall personal network. And this is helpful when you are looking for a job, or a place to stay, or things like that, at least.

It is also an easy way to share interesting articles and spread information widely (the buzz effect) – but when the information is wrong at the start, it is a threat since the fake piece of information could spread very quickly all around the world !

SNS can also enable you to keep in touch much more easily (but in a more superficial way) with friends who live far away for example. But the threat would be that people no longer trully interact with each other, “in real life”, and only share unintersting information (instead of having a real debate). As long as people still communicate “in real” with their inner circle of friends and relatives and with people at work, social network sites on Internet won’t break human bonds.

Plus, social networks may help people to be more “clean” about themselves. With things like web-identity and personal branding appearing, people may slowly start to be aware of their “public” image (usually only famous people have to worry about that), and then try to be clear about who they are and how they want other people to see that. They will start to work on their image, but they won’t be able to lie that much, as people who know them would notice that immediatly. So, what I mean is that social network sites could allow a better transparency and honesty – that is, if used wisely of course !

So, SNS are neither evil tools or perfect magical tools. Only the use we make of them makes them trully interesting – and educating, or not.

A few basic tips

As I have outlined several times in this article, I think educating people to the uses of Internet and social network sites is very important. Like we like to say in IT : “most of the time, the problem is located between the keyboard and the chair.” – that is to say, the main problem is the user ! Everybody should learn about Internet good uses.

People like me learned through experience and at University (because it was part of our studies), but most people aren’t really properly taught about how to use Internet wisely, and it is a real concern when it comes to children and teenagers, who expose themselves way too much, unaware of the potential consequences (don’t forget that Internet has a loooooooong memory).

So, here are a few basic tips to reduce the risks while using Internet :

  • Internet is a worldwide PUBLIC space.
  • Therefore, think before you put anything on Internet : assume that anybody could access your content. What if your boss/Mom/enemy/friend … found it ? Even if you run away, anyone around the world could find it and throw it back at you. If it would make you uncomfortable, just forget about putting it online !
  • Check out regularly the privacy settings of your account, in order to see if there are any changes, and react accordingly.
  • Set up your privacy settings wisely. Make groups of contacts according to how close you are to them (close friends, school friends, friends of friends, etc…), and set your privacy settings accordingly (this photo album only viewable by close friends for example, this other one open to everyone, etc…). Sometimes you can choose to prevent search engines to retrieve data from you profile : choose this option if you are really cautious about your privacy.
  • Let your friends know that you care about your web-identity, and that you would appreciate if they respected that (by not tagging photos inapropriately, posting comments on your public page that could be understood wrongly, etc).
  • Do not accept anyone as your “friend” or contact, and ask them why they want to be in contact with you this way, and then choose to accept them or not.
  • Do not share information that is too personal, and be careful about how you phrase your opinions.
  • If you want to cancel your account, make sure you delete EVERYTHING beforehand, to be sure there won’t stay any “floating” data about you that you could no longer remove afterwards.
  • Simply don’t use social networks if you’d like to be “different”…. after all, nothing lasts really long on Internet … but be aware that you may miss out on interesting things (like shared articles, buzz, etc…).

Everyone, what are your thoughts about all these issues ?

Note : Personally, I’ve been using Myspace since 2005, Facebook since 2006, Cyworld since 2007 (Korean version), and Viadeo since 2008 (I’m still not attracted by LinkedIn, even though I tried), among the ones I mentioned in this article.

May 7, 2010 at 7:09 pm 2 comments

Fiche pratique #1 – Organiser un événement

Dans le cadre de mes engagements associatifs, j’ai eu entre autres l’occasion d’assurer la coordination de l’organisation d’un concert à Poitiers en Octobre 2008. Pendant plus de six mois, sur notre temps libre (à côté des études et du stage), mes co-équipiers et moi-même avons travaillé d’arrache-pieds pour mener à bien ce projet qui était le premier du genre que nous organisions (et c’était aussi la première fois que nous portions un tel projet !). Le challenge était assez élevé, mais grâce à une forte motivation, une bonne organisation (notamment en répartissant les responsabilités en fonction des compétences de chacun), et de nombreux soutiens, ce projet a été une réussite ! Étant donné mon profil et ma formation, j’ai été naturellement désignée pour la coordination générale du projet, ce qui a constitué une expérience très enrichissante et valorisante, et m’a donné l’occasion de mettre en pratique de façon très concrète les cours que je suivais.

Suite à cela, l’association m’a demandé si je pouvais rédiger une petite fiche “conseils pratiques” pour aider les autres groupes de l’association (étudiante) qui le souhaitent à organiser des événements. Voici le contenu principal de cette fiche, à destination d’étudiants (parfois assez jeunes) qui ne sont pas professionnels ou expérimentés dans le domaine. Il ne s’agit donc pas d’une fiche “professionnelle”, mais plutôt de conseils adressés aux néophytes, afin de leur donner quelques bases de réflexion.

Affiche du concert (Poitiers, 2008).


Votre Groupe est motivé pour organiser un événement (exposition, concert, spectacle, théâtre, danse…), mais vous ne savez pas trop par où commencer ou comment procéder pour bien mener le projet à terme ? Cette fiche est faite pour vous. Elle vous donne les principaux éléments utiles à la bonne marche d’un tel projet.

1- Évaluer la pertinence du projet et sa faisabilité

• Quels sont les objectifs ?
• Le projet choisi est-il celui qui répondra le mieux aux objectifs visés ?
• Le projet permettra-t-il d’atteindre le public visé ?
• Quelle implication de chacun le projet nécessite-t-il ?
• Est-ce que chacun a la possibilité de s’impliquer autant que nécessaire ?
• Le projet est-il réalisable techniquement, matériellement, logistiquement ?

Ne pas avoir peur d’être ambitieux, sans pour autant partir dans des délires irréalisables.

2- Constituer une équipe sérieuse et engagée

Si vous souhaitez vraiment mener le projet à bout, il est indispensable de mettre en place une équipe motivée et sérieuse !
Au moins trois personnes fortement impliquées du début à la fin, avec de préférence une personne qui sera le/la responsable (le chef de projet en quelque sorte).
D’autres personnes peuvent ensuite aider le noyau principal de l’équipe, bien sûr, mais il faut absolument un noyau solide.

3- Construire le projet

• Évaluer les besoins : matériel, personnes, lieux, documents, logistique, …
• Se renseigner sur les démarches administratives éventuelles (exemple : assurance, SACEM, contrat, …).
• Voir s’il n’y a aucun souci au niveau juridique/légal.
À partir de cela, établir le budget prévisionnel.

• Étudier les contacts qui seront nécessaires.
• Évaluer les délais de réalisation des diverses étapes du projet.
• Réaliser un dossier de pré-projet.

4- Chercher des soutiens et monter des fonds

Rechercher les diverses sources de soutien (financier, matériel, logistique, graphiques, de conseil,  …) nécessaires.
Il y a aussi possibilité, pour compléter les fonds, de faire des stands pour vendre des gâteaux et diverses choses fabriquées par vous.

Ne pas hésiter à être créatifs et audacieux !

5- Constituer un planning détaillé et s’y référer tout au long du projet

6- Communiquer, relancer, motiver

Communiquer tout au long du projet, auprès des soutiens et du public visé.
Par exemple, participer aux événements inter-associatifs (semaine d’accueil des étudiants par exemple, festivals, …), mettre des affiches et flyers aux endroits stratégiques (RU, Maison des Étudiants, …), annoncer l’événement dans l’agenda culturel de l’Université, …

Saisir toutes les occasions !

Relancer les divers prestataires (imprimeur, gestionnaire de la salle, …) autant que nécessaire.

Être préparé à devoir motiver certains membres de l’équipe, car il y a souvent des moments de découragement.

7- Jour J

Être présent bien à l’avance pour vérifier que tout est bien en place et pour rattraper tout souci éventuel.

8- Faire un bilan

Remercier toutes les personnes impliquées, faire un bilan (réussite des objectifs, tenue du planning, bilan financier, bilan communication si vous êtes paru dans des média, …).

Quelques outils utiles – voire indispensables :

• Dossier de pré-projet (avec équipe et contacts, description du projet et des objectifs, planning prévisionnel, budget prévisionnel, sources de financement prévisionnelles, état d’avancement du projet)
• Budget prévisionnel et budget réel
• Comptes
• Supports de communication (affiches, flyers, vidéos, …)
• Planning détaillé

Dans le cas spécifique d’un concert, quelques choses à savoir :

• Un tel projet engendre peu de bénéfices en général.
• Penser à prévoir une buvette (sans alcool ou alors il faut une autorisation spéciale) et une vente de Cds pour monter des fonds.
• Il est important de contacter la SACEM (pour les droits sur la musique).
• Si vous louez une salle, il faudra engager des gens pour la sécurité, avoir une assurance, et prévoir des frais non négligeables pour le matériel.
• Attention au lieu si ce n’est pas une salle de spectacle (réglementation sur le tapage nocturne, etc…)
• Prévoir 6 mois de préparation.

April 10, 2010 at 1:06 pm Leave a comment

Korea and the world – culture and entertainment – the Hallyu – part 1

I will try to post a series of articles about the 한류 (Hallyu), first defining what it is for people who are new to this phenomenom, and then trying to analyse some of its components, what kind of conclusions we can draw from it, etc.

1- What is the Hallyu ?

Where does the term come from and what does it define ?

If you are not familiar with Korean entertainment and culture, you may not have heard of the term “Hallyu” until now. Let’s start by saying that it’s pretty sure it’s because of this phenomenom that I became interested in Korea in the first place – and everything that followed (I am very fond of this country, its people, its food, its culture, everything … well, almost (too much confucianism can be quite heavy to bear)) !! Without that, I doubt I would have travelled to Korea. And I wouldn’t have been able to see the results of this phenomenom with my own eyes in several asian countries.

So, now, have I triggered your curiosity ?

Well, if we just look at the word :

– ‘한’ (“han”) is the character meaning ‘Korea’ (as in ‘한국’ -> Korean country, ‘한국어’ or ‘한국말’ -> the Korean language, …) – it is also the character said to define the very unique Korean feeling (the “Han”), the supposedly very essence of what Korea and being Korean is, but it’s not the topic here,

– and ‘류’ (“ryu”) appears to be a Sino-Korean term (a big part of the Korean language is derived from Chinese characters) that means  ‘current’ (like current in the water, or the current of time), meaning a ‘flow of something’ (in this case, a ‘flow of Korea’), but it is more commonly translated as ‘wave’ in this case.

Therefore, if you put the two characters together, you get “Korean wave” – that is the commonly used translation of this word. And it’s actually quite a suitable term for what it defines : a Korean wave that reached the shores of pretty much every Asian country, and even made its way to the West (USA, Europe) – just not as strongly as in Asia, and even reached Middle-Eastern countries !

It’s not surprising that the word used to describe this case comes from the Chinese language (mandarin, to be precise) … since it is said that it was the Chinese journalists themselves who first used it (created it) to describe what they observed, back in the late 90s ! The Korean people then started using this word too, and so now it remains the only word used to describe this phenomenom.

So, let’s dig deeper now, and see what this whole “Korean wave” is all about.

Here’s a short definition of it that I found on the Korean Internet : 1990년대 말부터 동남아시아에서 일기 시작한 한국 대중문화의 열풍 (1). According to it, the Korean wave is the sudden popularity of Korean mass culture observed all around Asia since the late 90s. Basically, in 1996, Korean dramas (TV series) were being exported to China (I don’t know if it was the first time or if it had occured in the past), and there, they were met with a huge success, and within two years a ‘Korea frenzy’ had started, as Korean singers had also started to be appreciated outside their own country.

Winter Sonata : the drama that triggered the Hallyu in Japan. (2)

Photo credit : http://movie.naver.com/movie/bi/mi/photo.nhn?code=39492#ps


But it’s not all about China : Japan had its share in the process. Korean tearjerking drama “Winter Sonata” (겨울 연가, 2002 – I haven’t seen it but heard so much about it !) won the hearts of countless Japanese women, starting the Korean frenzy in Japan. To give you some idea about how big its success was, I saw with my own eyes tons of Japanese magasines with Bae Yong-joon, the lead actor of “Winter Sonata”, on their covers in Japan, in 2009 – several years after the drama first aired ! I also noticed places in Seoul clearly targeted at Japanese tourists since they also use his image to sell. Here’s a picture I took in Seoul this fall :

Proofs that the Hallyu is still on... (photo by Nathalie Veldhuizen, do not copy without permission)

The man on the poster in the middle is no one else than Bae Yong-joon, and he is surrounded by products with images of other famous Hallyu stars.

So, to sum it all up : ‘Hallyu’ is the expression created by Chinese journalists in late 90s-early 2000 to describe the Korean cultural success across Asia (and the world). Its most visible manifestations are all the Korean cultural products (TV series, movies, CDs, …) and stars (actors, singers, multi-entertainers) that are famous all around Asia (from Japan to Malaysia, through China, Vietnam, Cambodia, Thailand, Philipines, …). In the West, it’s mostly through Korean movies (in Europe), or Korean idol bands that the Asian-American young people like, that we can see the Hallyu. But the Hallyu has also reached the shores of South-American countries, Russia, Central Asian countries, and even the African continent … The Korean Wave sure is a big wave !

I will explain more about things like the developpement of the Korean wave, its key players, the strategies adopted by Korea to use this phenomenom to promote their country, and other aspects of this huge and interesting topic in upcoming articles (hence the “part 1” on this article’s title).

Sources :

(1) http://100.naver.com/100.nhn?docid=771137

(2) Photo credit : http://movie.naver.com/movie/bi/mi/photo.nhn?code=39492#ps


Creative Commons License
Korea and the world – culture and entertainment – the Hallyu – part 1 by Nathalie VELDHUIZEN is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 France License. (except the pictures)
Based on a work at eyeswideopen21.wordpress.com.

March 26, 2010 at 11:55 am 4 comments

Election 1 – critique de film (extrait d’un dossier de Licence 3 de cinéma)

Voilà ma critique du film “Election 1” de Johnnie To, issue de mon dossier critique réalisé en Licence 3 de cinéma.

Affiches Election 1

Chasse au sceptre sans merci

Dans la campagne chinoise ensoleillée, deux hommes se battent pour s’approprier un vieux sceptre : le plus jeune est debout et frappe son adversaire qui lui répond par un commandement de la Triade pour chaque coup qu’il reçoit. Puis ils reçoivent chacun un coup de fil et se découvrent désormais alliés. Ils s’excusent et repartent ensemble avec le sceptre. Ces deux hommes sont deux hommes de main de la Triade Hong-Kongaise Wu Lo Sing et le sceptre est le symbole du pouvoir qui est conféré à son nouveau  Délégué Général. Il s’agit de l’une des scènes mémorables d’Election 1 (“La Triade”), premier volet du diptyque Election du talentueux Johnnie To.

Les deux volets du diptyque, sobrement intitulés “Election 1” (“La Triade”) et “Election 2” (“La Triade 2 : le temps de l’Unité”) ne sont sortis qu’à une semaine d’intervalle dans les grandes villes de France en ce début de janvier 2007, après leurs passages aux festivals de Cannes 2005 (en compétition) et 2006 (hors compétition). Les deux volets, et surtout le second, ont attiré les foudres de la censure chinoise, très virulente, lors de leur sortie dans leur pays d’origine.

Réalisateur connu en Occident depuis quelques années grâce à des films comme The Mission, polar considéré comme l’un de ses meilleurs films, Breaking News (Cannes 2004), dont on retient surtout le long plan-séquence d’ouverture révélateur d’une grande maîtrise technique, ou plus récemment PTU, Johnnie To est considéré par certains comme le nouveau John Woo, comme celui qui donne un nouveau souffle au cinéma HK.

Election 1 nous entraîne dans les rouages corrompus de l’élection du nouveau Délégué Général de la seule Triade au système vaguement démocratique plutôt que monarchique. Le candidat finalement déchu, Big D, tentera de se rebeller contre le système en confisquant le sceptre du pouvoir, ce qui enclenchera une vaste chasse au sceptre, caché en Chine continentale, et tous les moyens seront bons pour s’en emparer.

Un film de mafieux HK pas comme les autres.

Attention, Election 1 n’est pas un film de mafia classique : ceux qui s’attendent à des scènes de baston chorégraphiées ou à des gunfights à n’en plus finir risquent d’être déçus, car il n’y en a tout simplement pas : ici, la violence est bien plus bestiale que poudreuse, comme lors de cette scène dans laquelle Big D fait enfermer les oncles qu’il avait payé pour voter pour lui dans des boîtes en bois et les fait rouler à maintes reprises du haut d’une colline, avant de les lâcher sur la route, ensanglantés. Dans la Triade, on se tranche, on se bat à mains nues, à l’arme blanche, avec tout ce qui tombe sous la main, ce qui donne une vision bien plus réaliste et cruelle que les voltiges câblées, censées en mettre plein la vue,  d’un bon nombre de films. La violence est brute, rapide ou répétitive, viscérale, sans pour autant être insoutenable.

Plutôt avare en scène de violence pour un film de ce genre, Election 1 est rempli de scènes de discussions : une bonne partie du film nous permet en effet de suivre les débats des oncles qui les mèneront au choix de Lok (le second candidat), ainsi que diverses discussions révélatrices des relations et positions de pouvoir entre les différents membres de la Triade que l’on va suivre sur les deux films. Cependant, le film en devient un peu trop « bavard » par moments, au risque de perdre l’attention du spectateur.

Le thème abordé par Election 1 peut surprendre au premier abord : des élections au sein de la Triade ! C’est bien le dernier endroit où l’on s’attendrait à voir des élections ! Ce point est d’autant plus intéressant qu’il est véridique : Johnny To a tenu à se documenter avec précision, notamment auprès de vrais gangsters appartenant à cette Triade, afin de traiter son sujet de manière juste, même s’il n’a bien évidement pas retranscrit à l’écran tout ce qu’il a apprit. Le résultat est un film bien documenté, dans lequel on retrouve une reconstitution du type de rituel qui avait lieu depuis des siècles au sein de la Triade.  Ce film apporte un nouveau regard sur la Triade vue de l’intérieur, donnant ainsi à voir des choses jusque là jamais vues au cinéma.

Prêts à tout pour le pouvoir. Un film politique.

Si Lok, marié et père d’un fils, apparaît comme calme, posé, réfléchi, son rival Big D est tout son contraire, exubérant et nerveux. Pourtant, on découvrira que Lok est capable d’une grande violence pour conserver le pouvoir sous ses apparences calmes, particulièrement dans la scène finale du film (et ensuite dans le second volet). Et c’est bien là ce que montre entre autres le film : quand il s’agit d’avoir le pouvoir, tous ces hommes sans exception sont capables des pires atrocités. Et cela va plus loin que les conflits verbaux de nos chers politiciens : ces candidats là n’hésitent pas à torturer et tuer, en plus de la corruption, quand ils n’essaient pas de discuter pour que tout fonctionne au mieux, pour éviter d’être trop embêtés par les autorités. Cette dualité est l’un des principaux intérêts du film.

On pourrait reprocher à Johnny To un manque d’originalité dans le traitement plastique ainsi que dans les mouvements de caméra, mais on peut déjà le remercier d’avoir évité le maniérisme et la lourdeur de certains films du genre. La caméra navigue avec fluidité entre l’espace sombre et enfumé des discussions et l’espace extérieur de la chasse au sceptre, même s’il faut reconnaître que Election 1 ne restera pas dans les mémoires pour sa maîtrise technique, mais plutôt pour son thème (et encore).

Si Election 1 présente un certain intérêt de par son thème, le second volet est tout aussi voire plus intéressant, explorant à travers le personnage de Jimmy les problèmes actuels, avec quelques scènes particulièrement marquantes (celle dans le chenil et la scène finale). Johnny To confirme donc bien ici son statut de cinéaste Hong-kongais de renom, même s’il ne signe pas là son meilleur film.

March 22, 2010 at 10:49 am Leave a comment

Coca-Cola : which images for which cultures ? (Coke Zero case study) – 1st year of Master’s degree paper

Coca-Cola : which images for which cultures ?

As part of our “Sémiotique” class during my first year of my Master’s Degree (2007-2008), we had to write a paper in teams, and we were free to choose any subjects we liked.

Therefore, since I was already interested in intercultural communications, I suggested this subject to my teammates. We analysed the communication strategies used by Coca-Cola in Europe, South-Korea and China. We studied particularly the communication strategies used for the launching of the new Coke Zero product (except for China).

March 22, 2010 at 10:27 am Leave a comment

Coca-Cola : quelles images pour quelles cultures ? (le cas de Coke Zero) – dossier de Master 1

Dossier, au sujet totalement libre, réalisé dans le cadre du cours de sémiotique de Master 1 à l’ICOMTEC, en 2007-2008.

Intéressée par la communication interculturelle, j’ai proposé à mon équipe ce sujet. Nous avons étudié les différentes communication autour en particulier du lancement de Coke Zero, en Europe, Corée du Sud et Chine.

March 15, 2010 at 3:37 pm 3 comments

Mémoire de Master 2 – Les assureurs en quête de confiance – 2009

Sommaire de la partie mémoire.



Voici quelques pages de mon mémoire de Master 2.

March 15, 2010 at 2:48 pm Leave a comment

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